Short vs. long form videos for businesses

Short vs. long form videos for businesses

Undoubtedly, we are a nation of video lovers, with people spending several hours on a daily basis viewing on TV, mobile devices, social media, and the web. The demand for videos is skyrocketing, but contrary to popular belief, so are our attention spans.

Find out about the importance of longer form video for your promotional campaigns.

The People Video

The People Video

For many sectors, there is a skills shortage and as a result attracting the right member of staff can be difficult. However, huge companies like Apple or Google never struggle in this area as they have a plethora of content that sells their company culture and values.

The Purpose Film

The Purpose Film

You may have heard this many times before but the adage that 'People buy from people' has never been more prevalent than it is today. If you take a look at some of the largest advertising campaigns of recent years you will notice the push from the spectacular to the heartfelt.

VIDEO PRODUCTION TIPS FOR MARKETING PART 2: ASKING THE RIGHT QUESTIONS

VIDEO PRODUCTION TIPS FOR MARKETING PART 2: ASKING THE RIGHT QUESTIONS

The biggest problem when producing a video for a client is controlling expectations and while on most occasions all aspects of production are discussed prior to confirming the job, there is always something that is missed or misunderstood, and interviews can be one of the most unpredictable and time consuming aspects of film production if they are not prepared for properly.

VIDEO PRODUCTION TIPS FOR MARKETING PART 3: MISE-EN-SCENE – WHAT IS IT? WHAT DOES IT DO?

VIDEO PRODUCTION TIPS FOR MARKETING PART 3: MISE-EN-SCENE – WHAT IS IT? WHAT DOES IT DO?

The biggest challenge with the set-up of the Interview styled approach to commercial filmmaking is understanding that, regardless of what amazing things the interviewee has said, we need to ensure that this functions within the brief and more importantly the agreed timeline – this is often controlled by the output, whether it be social media or on a website (often there is an expected timescale usually 3 minutes in addition to a social media 30 second version) – therefore in order to fit the interviews within this timescale, a lot of the interview needs to be cut or trimmed to the essential key points.

VIDEO PRODUCTION TIPS FOR MARKETING PART 6: THE INTERVIEWER EFFECT

VIDEO PRODUCTION TIPS FOR MARKETING PART 6: THE INTERVIEWER EFFECT

It is important to note that there is a lot a filmmaker can control and a lot they are responsible for and in addition they can offer a lot of expert advice, however, within the vein of collaboration: a working practice whereby individuals work together to a common purpose to achieve business benefit; it is important that a client considers their responsibilities. And one key aspect of this is when the client chooses to be the interviewer…