VIDEO PRODUCTION TIPS FOR MARKETING PART 1: PREPARING THE INTERVIEWEE

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The purpose of these blogs is to act as an informative discussion to filmmaking, whether you are a filmmaker looking for advice or an employee looking to commission a video. We have over 10 years’ experience within the industry working for a variety of clients with very different and demanding briefs. The aim to not only inform but to help facilitate the collaborative process, whilst the tips discussed throughout will also serve as a way to help save money. Our Key focus is on Preparation. There can never be too much preparation, the more there is means that it will be less likely that you will encounter problems and unforeseen errors, which in most cases can result in re-shoots and extra editing days thus extra cost, not to mention adding tension and strain to the working relationship – all of this is easily avoidable.

Preparing the Interviewee: Why is this Important?

This is THE most important aspect of the interview. Although you want the interview to be natural so that your audience views it as an authentic testimonial, it is essential that the interviewee is prepared. We recommend scheduling a meeting with them to discuss your vision and what you want to achieve from the video. If this cannot be done and discussed over an email or a telephone call. Ultimately, by sharing your vision you will provide the interviewee a basis to form their opinion from. It is important that this is completed regardless of how well informed they are – don’t assume that they fully understand your vision – it is always better to set their expectations and clarify this prior to filming to ensure there is no misunderstanding. Secondly, present your questions to them and discuss this with them. They may be able to provide you with some useful input that you didn’t realise before and highlight where certain questions may not be relevant to them. Additionally, if they prefer to prepare their answers before filming you will then have the opportunity to proofread this – ensuring quality control. At this point give them the option of using a teleprompter during filming. Explain a few pointers from your brand perspective – remember you want to sell a positive experience therefore, explaining the difficulty at the beginning may seem like a great turnaround story, it won’t be used in the final version of the film if the edit does not have the space – it is important to maintain the positive impact through the video to leave the audience wanting more. It is also very advisable to highlight the use of certain words, refrain from negative words such as poor, lack of, and stick with general buzzwords – this has been used by sales people for centuries: they all cannot be wrong!