The biggest challenge with the set-up of the Interview styled approach to commercial filmmaking is understanding that, regardless of what amazing things the interviewee has said, we need to ensure that this functions within the brief and more importantly the agreed timeline – this is often controlled by the output, whether it be social media or on a website (often there is an expected timescale usually 3 minutes in addition to a social media 30 second version) – therefore in order to fit the interviews within this timescale, a lot of the interview needs to be cut or trimmed to the essential key points. Once the first draft is completed there isn’t a lot of room for manoeuvre to add more dynamic shots, such as location shots and miscellaneous shots of people working, etc, and the end product can become very dull and the video won’t function as it is designed to – to engage and sell your service/product.

Mise-en-Scene: What is it? What does it do?

Mise-en-Scène is the arrangement of scenery and stage properties and/or the setting or surroundings of an event. If you are choosing the location then we advise that you apply considerable thought to the location – for example, most office spaces in modern buildings all look very similar and very generic and most lack personality. This is not ideal for filming. Think, what will the background say, for example, filming with a bookcase behind the subject not only provides a visual draw but also says something about the person being interviewed – makes them appear as though they are an intellectual (grotesque example but you understand my point). Note that most high-end productions schedule days and teams to organise this element of production followed by an art department for whom will be tasked to organise the mise-en-Scene and design the overall look of a space – this aspect of production cannot be undervalued. It is easy to miss-appreciate this, as there is often an illusion, given by high-end references, that filming in certain locations looked quick and easy to set up but this simply is not the case. What looks like a simple set up in an office will have been researched and designed prior to filming – remember most offices are boring spaces – this takes time and there is a cost. Everything that is in shot will be digested by your audience; first impressions are everything!