THE PEOPLE VIDEO
For many sectors, there is a skills shortage and as a result attracting the right member of staff can be difficult. However, huge companies like Apple or Google never struggle in this area as they have a plethora of content that sells their company culture and values. The recruitment video will advertise your company culture, something for potential employees to believe in, to develop an understanding of what it is like to work in your business. In doing this it will help you to promote future vacancies by promoting that it is a great place to work – for some, your business is only as good as the people that work in it!