Video Production Retainer
A strategic partnership
In the digital era, where visual content reigns supreme, businesses are increasingly recognising the importance of regular, high-quality video content in their marketing strategies. While one-off video productions have their merits, retaining a video production company on an ongoing basis offers a range of strategic advantages that can elevate your brand and set you apart in the competitive digital landscape.
Recent Vidoes
Are video production retainers the right move?
We realise that a retainer is not for everyone thats why we only pitch the service to clients we think would benefit from it. However, here are a few things to consider or prepare for:
Video content strategy: Make sure you have a clear idea of the type and amount of video content needed each month. We can obviously help you with this
Budget and calendar milestones: Think about all the upcoming milestones, whether it be the release of a new service or product or simply celebrating a yearly event, such as International Women's Day. The more time given to prepare for these events means more energy and preparation our creative team can give to each film which will result in better quality videos.
Communication challenges: It is always good to consider your challenges and how our video, photography or animation services could be your solution.
Output: Not all content has to be social media content. Instead, we produce a lot of content for conferences, websites and funding applications. However, as a part of the retainer packages, there is no reason why we can't repurpose this content for a different delivery output.
The solution: Video retainers & the benefits
Integrating video production into your marketing strategy can often be frustrating, expensive and time consuming to sort.
Maybe potential production partners have been hard to come by. Or maybe you've hired a team member you've used before, only to later realise that the role requires more specialised knowledge and skills than they posses. ... not to mention the time lost during the video editing process.
But what if there was an option where you could work with a creative video production team who truly understands your marketing campaigns and are just as invested in your success as you while providing you with a discount - this is the video retainer.
A video retainer is essentially a creative partnership agreement with a video company that offers all of its services for a cost-effective monthly fixed fee. But the benefits don't end there...
-
We want to get to know you! At Kaleidoscope, we value our client relationships. We believe it's a key ingredient for making more successful and meaningful videos. Together, we'll foster an efficient line of communication and a streamlined workflow. You'll have constant access to our expertise on video production and marketing throughout the whole journey.
-
Video production retainers provide a predictable schedule for video production. This consistency ensures that your marketing department receives a steady stream of quality content. We'll also ask for your brand guidelines and ensure that every video has a consistent, recognisable visual style you'll love. You'll receive outstanding quality, every time.
-
Our retainer plans includes a discount on video production, compared to individual projects. So you're getting more video content, for less. That's savings you can put towards advertising spend, new staff or even more videos!
-
Being a priority client on retainer often comes with perks, such as dedicated support, quicker turnaround times, and expedited project timelines. This preferential treatment ensures that your urgent projects or time-sensitive campaigns receive the attention they deserve, contributing to the agility of your marketing efforts.
-
With a retainer in place, the production process can be simplified and you can be certain that your videos will look and feel the same. Then, through time, we will better understand your brand and your needs – shortening feedback loops and cutting revision cycles.
-
To engage with new customers, you need a constant social media presence across all platforms. But generating all that content can be hugely time consuming. With a video retainer, you'll have a constant stream of high quality content to share with your target audience. We can even provide you with multiple video formats (square, vertical, horizontal), so your videos will be optimised for every platform, and can post and write copy for you too.
-
Your business needs longterm, ambitious but realistic marketing goals. Together, we can talk through your business's key aims/milestones for the coming month, quarter and year. Then, we'll ensure that all subsequent video footage is in line with these goals. Soon, you'll be reaching new customers and celebrating increased brand awareness.
-
We know your business is flexible and adaptable, so you need a video plan to match that. Signing a retainer doesn't have to mean rigidity. If your business goals change, we'll be happy to accommodate you. The retainer covers animations, customer testimonials, event films, explainer films, recruitment films, training videos, overall brand awareness promo videos, drone footage and more, or a mix of all the above - the choice is yours.
How a retainer works
It’s simple. Just follow these simple steps.
Step 1: Choose your base package.
Monthly
£2,000 + VAT per month
1 x 2-3 minute film (your choice of subject)
5 x < 30 second films
10 x images (stills)
Bi-monthly
£3,000 + VAT every 2 months
1 x 2-3 minute film (your choice of subject)
5 x < 30 second films
10 x images (stills)
Quarterly
£4,000 + VAT per quarterly
1 x 2-3 minute film (your choice of subject)
5 x < 30 second films
10 x images (stills)
Step 2: Add your bolt-ons
These are optional and can be added at any time.
-
Social media management + £1000: We write all copy for your content and post it for you.
-
Reformatted versions of your films in square and vertical.
-
For b-roll and drone footage only. In case you want to capture something extra, for example, an event.
-
This includes interviews. It's useful if you want to interview lots of people.
-
Get more out of your existing footage with additional short videos. Maybe split the original film into themes … Great for social media.
-
Get more out of your existing footage with additional short videos. Great for social media.
Our Clients
“I've used this agency on multiple occasions over the years for a number of NHS organisations. I appreciate their really collaborative approach to problem solving and creativity. It’s a method that has always delivered, including on very short notice!”
— NHS
A video retainer is good for both sides
Aside from the satisfaction of seeing our clients benefit from regular content, video production retainers are an incredible source of income for video companies. The consistent cash flow takes a lot of pressure off the constant task of finding new business.
On the flip side, though, it’s also a massive benefit to our customers as we provide trusted work at a lower price, which means both sides win.
So, if you're considering whether or not your company would benefit from a video project, why not consider whether your company would benefit from regular high-quality videos
FAQs
-
The world is a turbulent, ever-changing place and we know that while one month a retainer is a great addition to your business, the next unforeseen circumstances might make it more difficult. That's why after the first three months, you can cancel your retainer at any time. You can also freeze your retainer, meaning we'll pause all video work and pick it back up when you're ready.
-
If you're unsure there'll be enough going on to warrant monthly video production, you can opt for the ‘per quarter' retainer. You'll get the same quantity of video content, just every 3 months rather than every month. What's more, you'd be surprised by how much interesting, compelling content we can produce - even when your business is seeing a quiet period. In fact, this can be a great time to boost customer engagement as your employees are likely to have more time on their hands to engage with video production. Our creative approach means we are adept in coming up with ideas for videos you might not have thought of. Have you thought about a customer success case study video? How about an introduction to your CEO, to give potential customers a face they can relate to? Or a day in the life at your company?
-
Our retainers are discounted compared to our regular video production costs. You won't find a better deal anywhere else. Plus you will also get unlimited revisions. Talk to us about how we can accommodate your needs on a budget. And don't forget, video content can offer a huge return on your investment.
-
We can begin with a one-off project before you sign up to a retainer. We get a huge volume of positive feedback from our clients on the quality of our videos and the friendliness of our team - so we think you'll be pleasantly surprised.